Dormant Customers: Stop Losing Clients and Money

Team Eden | 2025-10-16

It’s no secret that acquiring a new customer costs far more than keeping an existing one… so why are you letting your dormant customers slip away?

Managing dormant clients can be the difference between flatlining growth and a thriving business. If you run an e-commerce store, you already know how important it is to maximize your customer base. But what happens when some of them seem to vanish into thin air? The free WooCommerce to EdenPersona Connector plugin helps you turn this challenge into an opportunity—just follow these seven key steps.

1) Understand Who Your Dormant Customers Are

Before reactivating customers, you need to identify them. With the EdenPersona Connector & Analytics plugin, you can find out how many dormant customers you have, how much potential revenue you’ve lost, and each customer’s average lifetime value. This first step helps you focus your efforts on the most promising segments.

Keep in mind that the definition of “dormant” depends on the inactivity period you set in the plugin settings—this varies greatly between, say, everyday products and high-end luxury goods.

2) Export Dormant Customers for Reactivation

The plugin provides an Export for Reactivation button. One click gives you a CSV file listing all dormant customers—complete with details such as their last order date, number of days since that order, total lifetime value (LTV), suggested reactivation strategy, and a recommended discount to offer.

3) Segment Your Customers by Potential

Import the CSV into your email marketing tool. From there, filter customers by reactivation priority and tag or group them accordingly. You’ll be able to craft tailored, personalized messages for each segment.

For high-value clients, the plugin even recommends a more personal approach. Your message can reflect their past purchase history and preferences.

4) Build a Targeted Action Plan

With your segments ready, define your action plan. What offers or promotions could bring these customers back? Consider incentives like discounts on their next purchase or exclusive early access to a new product. On EdenPersona, you can even “chat” with your customer profile to gauge preferences—what type of campaign would appeal most?

You can do this directly from the persona profile or via the ChatGPT integration feature.

 

5) Launch Your Email Campaign

Email remains a powerful tool to re-engage dormant customers—but you can also use messaging or even a quick phone call to show genuine care and invite them back with a special offer.

Make sure your email content is engaging and focused on the value customers can regain by returning. Don’t forget to generate a UTM link tied to the persona used for your campaign—you’ll need it in the next step.

6) Track and Measure Results

The secret to proving your strategy’s impact is measurement. Thanks to the UTM link generated in EdenPersona, you can track campaign performance directly from the ROI tab of the persona used for this operation.

This lets you analyze the return on investment for each persona—showing the impact of your work and helping you optimize future campaigns based on real data.

7) Adjust and Iterate Your Strategies

Data is your best ally. By continuously analyzing your campaign results, you can fine-tune your strategies in real time. EdenPersona and its free WordPress plugin make this easy, providing detailed analytics on sales and customer behavior so you can refine and improve your reactivation process continuously.

Conclusion

Reactivating dormant customers might seem daunting, but with the right tools—like EdenPersona—you can tackle it with confidence. Follow these seven steps to unlock the hidden potential in your customer base and clearly demonstrate the impact of your actions on your sales pipeline.

Key Takeaways

• Identify dormant customers with precise analytics.
• Segment them for more personalized outreach.
• Create engaging, targeted email campaigns.
• Track your results to validate your efforts.
• Adjust your strategy based on data insights.

To discover how EdenPersona can help you analyze and reactivate your dormant customers efficiently, install our free EdenPersona plugin for WordPress-WooCommerce. Bring your personas to life in one click and turn your data into action!